What can conversion goals be based on?

Conversion goals can be based on the destination URL, which is a specific webpage that signifies a successful action or goal completion. When implementing conversion tracking, a destination URL typically represents a point in a user's journey where they achieve a significant objective, such as completing a purchase, signing up for a newsletter, or downloading content. By defining such URLs, analysts can easily measure and analyze the effectiveness of marketing strategies and the overall user experience.

The other choices, while they may relate to user engagement or site performance, do not directly represent the defined markers for conversions. Session expiration time relates to how long a user remains engaged with a site before their session is considered inactive, which does not designate a goal. Unique visitor count provides insights into overall reach but does not indicate whether users achieved a particular objective. Content type accessed could show user interests but similarly does not serve as a definitive indicator of goal completion, as it doesn't necessarily lead to a conversion action.